Cannes Lions

MNS (MALAYSIAN NATURE SOCIETY)

M&C SAATCHI MALAYSIA, Kuala Lumpur / MALAYSIAN NATURE SOCIETY / 2013

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Overview

Entries

Credits

Overview

Description

Large scale deforestation is endangering wildlife habitats. We needed to raise awareness and get more people involved in conservation efforts with the Malaysian Nature Society (MNS).

Execution

We created a direct mail insert within the MNS newsletter that literally highlights the issue with a simple message “The more we take, the less they have.”

Outcome

The simple and stark message hit a nerve. MNS saw a marked increase in calls, donations and volunteers from the moment the ongoing campaign began.

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