Cannes Lions
WHYBIN\TBWA, Sydney / MARS / 2011
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Instead of relying on the one or two shelter homes within your local area, for the first time ever this Dog-A-Like application has brought every single available dog in the country to the palm of your hand. And to give each dog a better chance of adoption, we also standardised and lifted the quality of dog photographs across all 752 Australian PetRescue shelters. These photographs are the first impressions people make, so it now means tens of thousands of homeless dogs will have far greater chance of survival and the opportunity to be picked up rather than put down.
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