Cannes Lions

MOBILE APP

LEO BURNETT IBERIA, Madrid / FIAT GROUP / 2011

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Overview

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Overview

Outcome

With so many touch points, the campaign became news in media related to cars, design and technology.In just a few days, Fiat Apps Type re opened the debate about using mobile phones while driving, also putting Blue&Me in the public’s mind, especially in the tech addicts that never before had linked Fiat with innovation.

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