Cannes Lions
LEO BURNETT IBERIA, Madrid / FIAT GROUP / 2011
Overview
Entries
Credits
Outcome
With so many touch points, the campaign became news in media related to cars, design and technology.In just a few days, Fiat Apps Type re opened the debate about using mobile phones while driving, also putting Blue&Me in the public’s mind, especially in the tech addicts that never before had linked Fiat with innovation.
Similar Campaigns
12 items