We advised ABN AMRO to take a different approach to banking, by making it both visual and personal. This would fit their promise to make banking more modern (as their Dutch payoff is “De bank anno nu”, the bank anno now). This led to the introduction of ‘Visual Banking’, where users can add their own images to accounts of their friends, gym or favourite restaurant, so people can see who added or deducted something from their account in one glimpse. One tap allows users to see all transactions from one specific contact, and making a transaction is just as easy as replying to an email: the relevant information is automatically filled out. The addition of your own selection of photo’s transforms the traditionally distant and cool world of banking to a completely personalised experience.

The Mobile Banking application was a huge success among ABM AMRO’s customers, resulting in very positive feedback and very active users. The application has been downloaded over 1.4 million times, which amounts to roughly one third of all ABN AMRO’s customers. With 16 million logins per month, mobile banking is set to surpass traditional internet banking this spring, and users that login on their mobile device are much more active than on a computer. Right after launch, the app received an App Store rating of 5 out of 5 stars, and was featured by Apple as a noteworthy app.In the short time that ABN AMRO’s mobile banking has been available, its usage nearly surpasses the bank’s traditional internet banking usage. New customers have indicated that the Mobile Banking application was a reason to switch to ABN AMRO, proof that the Mobile Banking application fulfills ABN AMRO’s promise to make banking more modern.