Innovation and new media was key to engaging the target audience.

The creative execution pixelated the New Zealand $5 note. Media innovation sought Government approval to sticker this pixelated image onto real NZ$5 currency notes – then seeded into circulation through relevant distribution channels.

Thus we created a totally new media channel for Pago’s launch.

Awareness goal +21% 2-months from launch.

Registration +300% 1st-week.

“It was going to be a big challenge, after all there aren't too many campaigns that have created a brand, articulated a complex service and delivered acquisition all within one smallish(!) budget.” V.Chong, Pago