Cannes Lions
SAATCHI & SAATCHI SINGAPORE, Singapore / THE YELLOWMAN / 2006
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Description
The campaign was aimed at males between the age of 20 and 30 who actively download mobile content onto their phones at least 4 times a month.We specifically targeted people who download adult content/humour.The messages were blasted out via MMS to a list of mobile content subscribers.The objectives were to create noise in the market place and drive traffic to the website.
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