We decided to demonstrate Vodafone’s leadership in mobile-internet services through carrying out noticeable Street Marketing actions that get the message across to the general public and broadcasts live over the internet in order to reach the main target: young heavy-users of the latest mobile and internet technologies. We decided to launch The Vodafone Challenge!

Sergio Pazos (mass media celebrity) accepted the challenge: a Road-Show through different cities during 7 days, earning donations for a Charity organization (Anar Foundation), locked in a transparent truck, using a cell phone (Nokia N95) without voice, only with a data card

In the 7 days that the adventure lasted: 12,199 people communicated with Sergio right there at the truck using Messenger on the telephones they borrowed from the promoters while experiencing directly mobile internet on Vodafone Live!

The web-page www.elinternetquetuquieres.com where all the product information was, including the road show calendar and the live broadcasts received 154,045 visits. Sergio received 29,603 chat messages on his screen. Mass Media Coverage on programmes and publications with high ratings.