The Mobile Monster is a lovable, huggable backseat companion that consumes the driver’s smartphone upon entry into the vehicle, keeping it out of reach and even limiting incoming signals with RFID blocking technology. It even comes with a delightful short story that encourages focused driving and establishes safe habits before every journey.

It’s all explained in the mini storybook tag. Simply unzip the monster’s mouth. Feed it your phone. Zip it shut. And hand it over to a happy little passenger. A hug even elicits a satisfied Mmmm from the plush toy. Not only is the driver’s phone now out of reach, it’s safely housed in a pocket made of RFID blocking material to limit incoming texts, emails and calls—all which can wait until you’ve safely arrived at your destination.

In honor of National Distracted Driving Awareness Month, we just launched the line of toys in April 2016. And while we’re just in the initial stages, local news outlets and mommy bloggers are already buzzing with curiosity and excitement. Currently, each batch is hand-sewn and locally sourced and 15% of proceeds will go to St. Louis Children’s Hospital Foundation.