Cannes Lions

MOBILE NETWORK

FCB INTEGRATED MADRID, Madrid / AMENA GRUPO AUNA / 2005

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Overview

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Credits

Overview

Description

We replaced the traditional points system with a telephone and website where users can access offers which are personalised according to their consumption and time with the company. Two mails and two emails were sent to move clients to the new system on the basis that "you no longer need points."

Outcome

The average daily handset renovation rate multiplied by three, rising from 60 to 180. In comparison to the previous year, this means that, every day, 120 more people signed a contract for 18 months with Amena. We thus raised the handset renewal loyalty rate by 300%.

Similar Campaigns

12 items

Shortlisted Cannes Lions
Source

DDB, Paris

Source

2022, UNESCO

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