Cannes Lions

MOBILE PHONE

OGILVY & MATHER HONG KONG, Hong Kong / MOTOROLA / 2008

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Motorola used their own technology to create a buzz with travellers in Hong Kong’s International airport. Through Bluetooth technology and leveraging their relationship with Jay Chau and David Beckham, Motorola beamed out goodbye messages to unsuspecting travellers. These messages were then forwarded on to friends and family. Travellers could also say goodbye themselves by taking a picture and sending it to the big screens overlooking the new terminal in HKIA. Immediately their photo was on the big screen with a personalized message.

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