This was a cross promotion that linked the program advertising campaign of the TV station to the product advertising campaign of the mobile phone company to gain maximum media exposure. Rather than simply advertising the product, it appeared as a "character" with personality in other infotainment programs, gaining extensive free vehicle exposure as a result. Featured software applications were updated continuously to coincide with developments in the TV series storyline to maintain the interest of the target audience and users. Product contact was expanded with the DVD release of the TV drama series and the establishment of a purpose-built café.

The TV drama drew a wide audience, turning its protagonist into a star and increasing the visibility of the product. The PC version of the official website received over 6.5 million hits, while mobile phone site access topped 4.4 million. Numerous blogs dedicated to the drama and the character also appeared (more than 800 sites on Yahoo!). The product came to be recognized as a real "hero", with viewers of the drama series uploading the promotion video for the song featuring the character as the singer onto video sites, etc.