Launch target: 30,000 registrations in the 5 week period prior to the network going live, a tough ask for a company no one had ever heard of before. Result: we achieved 46,000 in the first 3 weeks.We aimed to convert 100,000 people to the 2degrees network in the 1st year. We had 250,000 in just 7 months.78% brand awareness after 2 weeks of the pre-launch campaign going to air.

98% unprompted brand awareness after one month in the market.We aimed to get more Facebook fans than our arch rival Telecom. They had 7,200. We got 24,000, and counting.