Cannes Lions
Y&R/WUNDERMAN CHINA, Beijing / DISNEY / 2006
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The Brief:Create an integrated online campaign to push the awareness of Disney mobile content and increase the download rate for its mobile content.Target audience: 18-26 year olds with fun attitudes, who are interested in downloading mobile contents to their mobile phones.Marketing objectives: Using this integrated campaign to push Disney mobile content in China and also delivering the opening of the Hong Kong Disneyland message.The Idea:'Mickey and its celebration cake kitchen'
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