Cannes Lions
SHALMOR AVNON AMICHAY/Y&R, Tel Aviv / ORANGE / 2006
Overview
Entries
Credits
Execution
This is a world first. It’s the first time ever web sites cooperate to run a single campaign over a large number of sites. This is world class innovation in terms of Internet advertising.
Outcome
The target audience for this particular service are tech and web savvy users. Accordingly, the launch of the service leverages Israel's most visited web sites.
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