Cannes Lions

MOBILE PHONE MUSIC LIBRARY

SHALMOR AVNON AMICHAY/Y&R, Tel Aviv / ORANGE / 2006

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Overview

Entries

Credits

Overview

Execution

This is a world first. It’s the first time ever web sites cooperate to run a single campaign over a large number of sites. This is world class innovation in terms of Internet advertising.

Outcome

The target audience for this particular service are tech and web savvy users. Accordingly, the launch of the service leverages Israel's most visited web sites.

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