Cannes Lions

MOBILE PHONE NETWORK

Y&R, Sao Paulo / VIVO / 2010

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This spot was broadcast on 25 radio stations in São Paulo at the same time.This MP3 is an example of what the listener would have heard if they changed stations throughout the simultaneous broadcasts.A tribute to the 456th anniversary of São Paulo, the biggest city in Brazil and, consequently, a very important consumer market for Vivo Mobile.

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