The campaign is still running, so no final results are available yet. 20,000 Orange Escape Mailings have been sent out in March 2007. The target is to achieve a 2.5 % response by the end of May. Seeing the number of subscriptions that came in up to now, the target should be easily achieved and surpassed. The reactions of the first premium customers are enthusiastic: they found the Orange escape kit surprising and helpful at the same time.