Cannes Lions
SPOT JWT, Athens / VODAFONE / 2006
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Description
A kid kicks a ball accidentally from his hotel room. At the same time the Greek national football team is entering this very hotel. As the ball falls in front of the football players they start to play. The kid's father sends photo messaging from his mobile. The news spread throughout the city by text messages, voice and photo messages. Everybody is trying to get to the place where the national football team is playing. When a player shoots the ball and the goalie saves, the crowd cheers as if they were in a stadium. Vodafone brought them all together.
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