Helio is a new player in the wireless industry, offering cool custom handsets, and a series of one of a kind services and industry firsts to tech and fashion savvy young buyers.We launched the brand with our successful “Don’t call it a phone” campaign, positioning Helio as what’s next in the wireless world. Included in the campaign was a 12-page booklet outlining the rules of The New Social Etiquette. This insert on the new rules of communicating in a wireless world was a huge success and lead to our production of the submitted 100+ page book on the subject.

With people literally tearing the 12-page insert out of magazines on the newsstands we knew there was a market for what Helio had to say. This lead to the production and release of our submitted piece of branded content DON’T BREAK UP OVER EMAIL - a joint entrepreneurial venture between the agency and the client with profits being split down the middle. This 100+ page book is being sold in Helio’s stores, kiosks and other stores and boutiques that sell novelty books.