We took the three AMENA icons: green Santa Claus, green Santa's cup and green brand colour.Green Santa: appeared in TV during AMENA DAYS giving gifts, greeting and chorusing the 2005 bell's countdown.Green Santa's Cup: we used outdoor as vertical format could be more effective to be dressed as an “iconic Santa”.

Green brand colour: we agreed with TV producers to “fully paint” the TV sets and people with the Green AMENA Brand Colour.

Although local, this action showed perfectly how a good idea could attract peoples attention even in the most cluttered moment of the year.