Cannes Lions
OGILVYONE WORLDWIDE BRAZIL, Sao Paulo / TERRA NETWORKS / 2005
Overview
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Credits
Description
We created a direct mail piece that simulated in the reader the sensation of the cold that an mountain climber felt during the adventure to spark interest in the subject. In order to do so, a cooler was delivered full of dry ice and a glove with which the person could handle the ice and retrieve a brochure with the information about the project and about Terra Celular.
Outcome
24% of the people who received the direct mail piece signed up for the service.
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