Cannes Lions

MOBILE PHONE SERVICE

SAATCHI & SAATCHI, Vienna / MOBILKOM / 2005

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Overview

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Credits

Overview

Description

In co-operation with the well-known high-class jeweller Heldwein (located in Vienna's most famous shopping mile) a 1 cent coin was displayed in a noble casket amongst diamonds and other precious jewellery in the shop window.

Outcome

The result was fitting the A1 premium approach and the performance was remarkably outstanding including press coverage and becoming the talk of the town.

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