Cannes Lions
SAATCHI & SAATCHI, Vienna / MOBILKOM / 2005
Overview
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Credits
Description
In co-operation with the well-known high-class jeweller Heldwein (located in Vienna's most famous shopping mile) a 1 cent coin was displayed in a noble casket amongst diamonds and other precious jewellery in the shop window.
Outcome
The result was fitting the A1 premium approach and the performance was remarkably outstanding including press coverage and becoming the talk of the town.
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