Cannes Lions

MOBILE PHONE W902

SAATCHI & SAATCHI, Stockholm / SONY / 2009

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Did you know that you can hear the sound of a squeaking chair in one of Frank Sinatra's songs? Or the voice of the producer in the background of the Clash song? The Sony Ericsson W902 is the best-sounding mobile phone ever. To prove this, we made two TV ads demonstrating famous sound bloopers. Details that you can only hear if you listen very, very, carefully or with the W902.

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