Although T-Mobile’s network coverage in the Netherlands is up to standard, the perception of the network is very bad. Particularly in the business segment.

That’s why we asked some of T-Mobile’s biggest and most known business clients to put our network to the test at locations where the expectation of network coverage is at its lowest – right in the middle of nowhere.

T-Mobile’s Virtual Latoptop is a browser in-a-browser, which enables you to surf on the internet without restrictions, as if you where somewhere else using a laptop computer.

All t-mobile clients were sent a link to a landing page, offering a choice of different locations to use as backgrounds on your desktop.

Every now and then a decent T-Mobile branded message appears: real mobile internet is just one click away.

The program is very userfriendly. Because it’s web-based, you don’t have to download anything.

T-Mobile’s mobile internet stick sales rose significantly during the campaign period, but to be honest, the campaign also consisted of print ads and radio commercials.