A specially created “home- base“ is the place where the agency works together with 12 selected young people who are between 15 and 19 years old to develop a brand communication which is as authentic as possible. The so called “Creative Crew” not only has perfect material but also the best personal conditions. The meetings are inspired by the individual characters and interests of the crew members ensuring creativity and productivity week by week.

Many brands want to tell young people what´s “in” and “cool“. NOKIA doesn´t. Planet N is an absolutely different and unique approach: the brand identity is created by the target group, i.e. the young people– who else would be better informed about what they want!The permanent aim of Planet N is to present ten live projects online which are based on unusual experiences.

•Continuous increase of registered users– several thousand registrations within 6 weeks.•Several hundreds of thousands of activities within the first weeks.•Long retention period at our site.•Outstanding project involvement.