The Peblpond is a viral microsite designed to support the launch of the Motorola PEBL phone. Visitors are invited to inscribe a discovery onto a pebble, and skip it out into the water. After sharing the message with the rest of the PEBL community, the site takes you below the surface, where you can read the discoveries of others. Primary objectives include: generating product awareness, and creating a closer emotional connection to the product. The target group is, elegant  individualists: Consumers aged 18-35, who seek out unique design, and make phone purchases based upon style rather than technical specifications.