Innovative high visibility outdoor/ambient media were used across 25 markets and key target groups (youth, mass market, business). Media solutions consisted of tram, train, subway and bus doors, shopping center sliding entry doors, hotel elevators, airport entry/exit doors and doors to customs. Other solutions included billboards with the center board removed to provide the reaching effect, theatre curtain’s (National Theater in Italy) and the hands mounted on “invisible” plastic hung across pedestrian walking streets.

The campaign increased overall European awareness of 'Connecting People' by 12% (from a high level) some markets showed improvements over 400% (youth targets in Spain) and generated remarkable PR value. The campaign measurably reinforced Nokia brand value attributes and the concept of 'human technology'. It was considered a great success.