We decided to create a series of four, limited edition, collectable, El Tabador action figures called “Mini Muchachos.” Using our CG animation models, we created a mould of El Tabador from which we produced over 100,000 Mini Muchachos and sold them during the holidays at any Koodo Shop, Best Buy and Future Shop, with 100% of the proceeds going to the charity.

The MINI Muchachos were a huge success with fans all around the country. Within days of their release they were popping up on twitter feeds, in photos on Flickr and Facebook, and were even being sold to collectors on eBay and Craigslist. During the busiest time of the year for most charities, the MINI Muchachos stood out and helped Koodo raise over $75,000 for Food Banks Canada.