Cannes Lions

MOBILE PHONES

JUXT INTERACTIVE, Newport Beach / BOOST MOBILE / 2006

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This video-rich micro site announces Boost Mobile's sponsorship of the AND1 Mix Tape Tour, a nationally renowned street basketball league, featuring some of the world's best hoops talent. The Flash-driven web site allows users to experience the action without trekking out to their local playgrounds, bringing the latest slamming and jamming right to the user's computer. Users can learn about individual players on the roster and follow which players have been picked in each market.

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