We were looking for the first faces for Hi Society. Initially, an e-mail was sent to a small group of subscribers asking them whether they would like to be the face of Hi Society. This e-mail was linked to the casting site.Once there, the photographer's assistant welcomed you to the studio. You were then able to take or upload your photo, fill in your personal information and your portfolio was then added to the gallery. Fifty people were invited to the casting event and four winners were selected. These winners will be featured in the campaign for Hi Society.