Challenge:Mobilkom Austria presents a new product: The Vodafone live! Package. With this package one can access various information on a selection of homepages via mobile phone. In addition to this, an online campaign will be created, which will be represented on all the relevant webpages.Idea: Wherever you are, with the Vodafone life! package you always have the most important messages from the internet with you. Or better said: On your mobile phone! Because this now simply "sucks" all information in real time from web pages to its display! Our campaign shows how it works.Target Group:Internet-affine users