In an entertaining online game, users were able to chase contract duration monsters featuring terribly long durations, and could slay them with their USB modems. They were then rewarded by trophies, attractive prizes and a monstrously great offer to get an O2 USB modem. This fun thing was advertised via email, in the online customer magazine “Can do” and on Facebook. The trophy hall of fame where you could show your credentials as a real monster slayer created a lot of enthusiasm.

The online fun spread practically on its own. In the first week, more than 2,000 people went on a monster-hunt. On average, each player played the game 5 times. And there were really ambitious ones who played more then 800 times! The game prepared the stage for the offer and made sure that the sales volume went up 16%. It not only helped selling the contract based USB-modems but also the prepaid ones. Since the first flight of the game from September 16th until December 17th was so successful, a second flight was launched on January 18th lasting until March 31st.