Special slots were leveraged upon during prime time hours across 20 leading channels in every genre – general entertainment, news, music, movies and regional.

Zoozoo marathon was promoted like a TV show across channels. Programme promos were aired across channels to drive viewership. Additionally, promos were also run across 10 more channels that were part of network channels airing Zoozoo marathon. Further, Zoozoo marathon slot was advertised through Print, Radio, Facebook, Orkut and push messages to drive viewership.

These advertainment slots cumulatively reached 128 mn viewers across the country, 3 times more than any regular sustenance campaign. The slot on India’s no.1 channel “Colors” garnered 90% higher TVR than its any other program. The average increase in slot viewership on all other channels was 10-15%.

CRBT downloads from old songs went up by whopping 433%.

Proof of the pudding lies in more than 11,000 letters of appreciation received from audience across the country.