Cannes Lions
MOBILE TELEPHONE NETWORK/MMS
THE JUPITER DRAWING ROOM, Johannesberg / MTN / 2008
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Description
User-generated content is very much in keeping with MTN’s philosophy of celebrating people for what they do, a “for the people by the people” strategy. User-generated content is changing the face of mass culture worldwide. This series of ads fueled that fire all over South Africa.
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