We created fake ads looking for models. But after the women signed up, an interactive video would portray them as sex trafficking victims, showing how easy it is to fall for a scam.

We started by filming a video of a woman as a sex trafficking victim and creating a web application to make that video interactive and personalized for each user. The campaign started in mid 2016 and is still live today on all mediums.

Once we had the video and coding developed, we then ran digital banners, social posts and digital outdoor ads looking for women aspiring to make it in the modeling and entertainment world.

Visit LTAmodels.com to live the experience and help us raise awareness among other women.

During the first weeks, more than eighty-thousand women discovered they could be deceived. And every day the number grows, causing a greater impact on each woman interacting with our campaign.

To date we've had more than 29 million in free media impressions.

Organizations, celebrities and influencers are silently amplifying the movement. Unlike other online campaigns that aim to go viral, the goal was to keep it all in secret and avoid any kind of reveal, to create a bigger impact and a more profound sense of awareness.