Cannes Lions
TOOL, Los Angeles / H&M / 2015
Overview
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Credits
Description
Long known for his underwear modeling spots, David Beckham channels the spirit of Paul Newman's iconic pool hustler in this ad promoting H&M's Modern Essentials line.
Execution
H&M builds on their relationship with football celebrity David Beckham by harnessing his iconic style expertise to determine which items from the Modern Essentials collection should be mandatory staples of any man's closet.
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