Cannes Lions

MODERN ESSENTIALS

TOOL, Los Angeles / H&M / 2015

Film

Overview

Entries

Credits

Overview

Description

Long known for his underwear modeling spots, David Beckham channels the spirit of Paul Newman's iconic pool hustler in this ad promoting H&M's Modern Essentials line.

Execution

H&M builds on their relationship with football celebrity David Beckham by harnessing his iconic style expertise to determine which items from the Modern Essentials collection should be mandatory staples of any man's closet.

Similar Campaigns

12 items

1 Cannes Lions Award
To Go. As Far As You Can.

WOLF BCPP, Santiago

To Go. As Far As You Can.

2023, BURGER KING

(opens in a new tab)