Rose-grams, Candy-grams, Singing Telegrams – they’re all conventional ways people have told loved ones how they feel about them. But for beer lovers, sending/receiving their favourite brew would really get their hearts racing. This led us to the creation of the Molson Valentine’s Day Beer-gram.

In just one day, our heartfelt Beer-gram email campaign far exceeded the performance of any of our previous campaigns. Compared to our average, user click-through increased 3.8 times, shares through social media increased 11.6 times, and the resulting click-throughs from those shares increased 26 times. Our Beer-grams received an impressive 74,394 social impressions – which is 7.5 times more than Molson’s previous highest email campaign, and 10.5 times better than their average. These were great results from an email campaign that lasted just one day.