Cannes Lions

Mom Observations

THE MARTIN AGENCY, Richmond / GEICO / 2016

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Overview

Entries

Credits

OVERVIEW

Description

Mom Observations is a GEICO sub-channel on YouTube featuring a series of phone calls with our popular, yet rambling mom character from GEICO’s “Spy” commercial.

Execution

A series of five videos, presented after our core GEICO “Spy” spot.

Outcome

Over one million combined views and 150k shares of our Mom Conversations videos.

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