Cannes Lions

MOMENTS

COLLECTIVE, London / EA GAMES / 2013

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To reignite the passion for Battlefield 3 in the mind of gamers, we invited a legendary Machinima film director to create a homage to Battlefield's epic gameplay moments: immortalising fan stunts in a stunning film shot entirely within the Battlefield 3™ 'Armoured Kill' game. Utilising a cast of 15 expert gaming sharp-shooters, pilots and drivers, 'Moments' is a unique piece of content constructed purely from in-game footage with no additional 3D or studio help that made heroes of the fans who created the original moments but also showed the new Battlefield 3™ Premium DLC off in truly spectacular fashion.

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