Cannes Lions

Moments

MEDIACOM, Sydney / PRINCESS CRUISES / 2017

Film
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The Moment’ captures the essence of wanderlust and discovery defined powerfully and simply by the singularity of a unique experience. At a time when travel means so many different things to people, the one thing that remains constant is the potential to reconnect through a shared moment. Based around the story of a couple coming together during moment set against the historic ruins of the UNESCO World Heritage site of Ayutthaya in Thailand, the campaign draws on the themes of travel and reconnection to underline Princess’ destination experiences and expertise. The singular story moves gently, like the pace of a ship at sea allowing the viewer to be transfixed by the stunning visuals and simple story.

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