Cannes Lions

MOMENTUM

PEREIRA & O'DELL, San Francisco / FIFTH THIRD BANK / 2018

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Overview

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Credits

OVERVIEW

Description

Fifth Third Momentum™ makes student loan payment a part of people’s everyday routine. The app works automatically by rounding up debit card purchases and applying the difference to their student loan balance. It’s a little thing that can add up and help make a dent in their student loans. Do you want to help friends and family members pay down their debts? If you have a Fifth Third debit card, you just need to download the app.

Execution

After years of research, Fifth Third Momentum™ was launched on Wednesday, August 30th, 2017. Since then, it’s been available at the App Store and Google Store for every Fifth Third customer who has a debit card.

Outcome

The Fifth Third Momentum™ app is already putting a dent in America’s $1.5 trillion dollars of student debt. In just 7 months since the app’s launch, it has already helped Fifth Third customers pay off over $600,000 in student debt.

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