Spikes Asia

Mom's Oshikatsu

DENTSU CREATIVE X INC., Tokyo / TOKYO GAS CO. / 2024

Film
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Overview

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Credits

OVERVIEW

Background

We want to tell the world that Tokyo Gas Group wishes happiness for everyone who uses their services. And moreover, we want to convey the hope that can be found in typical, relatable, everyday moments that everyone can relate to.

Execution

This commercial video depicts a single mother who discovers her love for a pop idol and becomes deeply devoted. Through her story of breaking free from a life solely focused on parenting and work to lead a more vibrant and fulfilling lifestyle, Tokyo Gas Group wanted to express support for everyone who attains a life that is true to themselves.

Outcome

This spot was uploaded to Tokyo Gas’s official Twitter account, where it received over 5 million views within two days and generated a lot of buzz on social media.

And that buzz went beyond Japan’s borders to be picked up by overseas media outlets such as the Chosun Ilbo. Some TikTok users even used the spot to create secondary content, replacing the pop idol featured in the video with the objects of their own oshikatsu.

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