Cannes Lions
DRAFTFCB/LOWE GROUP, Zurich / FERRERO / 2007
Overview
Entries
Credits
Execution
We took cupid’s arrows with suction cup tips and attached them to smooth surfaces all around the city. Attached was a simple heart- shaped card with a message to that a. I love you and, b. visit the website and find out more about love. In areas where we clustered the arrows caused crowds to gather.
Outcome
All the arrows were taken. The website received 48992 hits after only a few weeks.
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