Cannes Lions

MON CHERI CHOCOLATE

DRAFTFCB/LOWE GROUP, Zurich / FERRERO / 2007

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Overview

Entries

Credits

Overview

Execution

We took cupid’s arrows with suction cup tips and attached them to smooth surfaces all around the city. Attached was a simple heart- shaped card with a message to that a. I love you and, b. visit the website and find out more about love. In areas where we clustered the arrows caused crowds to gather.

Outcome

All the arrows were taken. The website received 48992 hits after only a few weeks.

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