TV programs, movies, and online videos are already being utilized to include marketing messages. Regulatory bodies exist. General restrictions are primarily concerned with maintaining the accuracy of claims and moral standards of each material. Specific restrictions vary per brand, depending on its category.

The surprise ‘hand-delivered’ transfers made for a very powerful demonstration of our idea, especially since the families involved had been apart for years.

Cebuana Lhuillier became the most talked-about remittance service in social networking sites for weeks.

Just two months after the campaign, Cebuana remittances increased by a sizeable 18%.