Our hostesses specifically targeted Poles travelling to the UK and Ireland, the most popular destinations, and stuffed their sachettes full of information. This included a leaflet about how the money transfer system works, plus a list of all the Western Union offices with Polish-speaking staff.Because we were handing them a genuinely useful item, people began using them immediately.

About 120,000 Poles took the sachettes, and they continue to use them whenever they travel, so Western Union’s logo and message stays with them for a very long time. Our client was so happy that we will keep running the promotion four times a year.