Mikado has created Monkado, your very own promo: the first national promotional operation that adapts to fit your personality.

In store and also on line, Mikado customers can choose which, of a wide range of personality traits (lazy, lover, rebel etc.), most closely corresponds to them. Their choice then earns a promotional offer designed especially for them.

If you're of a more curious nature, your promotion could involve the discovery of a new flavour; if you are depressed, you’ll be offered a discount on a packet of Mikado dark chocolate; you of a lazier disposition may land a 15 euros discount on your next Uber journey, while the hyperactive may be offered the chance to burn off excess energy with two months of free sports coaching.

With Mikado, it pays to have personality.

One of the most massive promotions in the retail sector this year:

- National deployment in nearly 3,000 stores and over a period of 6 weeks from 22 April to 29 May 2016.

- More than 25 personalized promotions.

- A digital component in collaboration with fifteen partners like Uber, Video Futur, mesdessous.fr, photobox, I concert, youscribe etc.

- 587 680 immediate promotions in store have been released.

- Over 3M views on the Facebook video campaign

- Over 5000 participants received their very own promo through the website after only two weeks.