Cannes Lions
PARK PICTURES, New York / DORITOS / 2020
Overview
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Credits
Execution
Constructed as a teaser to Doritos' Super Bowl ad, 'Monologue' stands on its own as an incredibly entertaining spot. Sam Elliot stars as a cowboy, sauntering into a saloon to deliver a deadpan recitation of 2019's biggest hit 'Old Town' Road. Playing the scene as if it were from a high-budget western, the viewers are pulled in by the direction and performance before recognizing the dialogue.
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