We’ve created Monster Crayons: monster-shaped crayons that bring to life how art therapy works, as you draw with them, the monsters slowly disappear.

By selling Monster Crayons to the public, this is both an activation that clearly communicates the good work that Act for Kids does, and an independent, long-term income stream for the charity that doesn’t rely on donations.

Monster Crayons are made from high-quality, safety-approved wax to give a great finish.

They will be sold in a pack containing four different monster characters in red, blue, green and yellow. The pack will feature a beautiful children's illustration of a monster on the cover and the story of Act for Kids on the back.

We have consulted with an occupational therapist to ensure the size is appropriate for children to use.

Pre-sales of Monster Crayons have effectively paid for the entire initial manufacturing run.

Earned media from the campaign was valued at over $1000,000+ with a reach of 7,160,000 people.