Moods Condoms are textured with 1500 special raised dots that offer enhanced sexual pleasure during love making. Taking a cue from the product, we brought these dots to life as large-sized, brightly coloured balls in various installations so people could literally play with them.

We created interactive spaces for lovers in the malls by installing scenarios that subtly brought their deepest fantasies alive. A bathtub, a phone booth and a car were strategically placed at various locations. Love flowed out as 1500 colourful dots in and around these installations. The installation invited these couples to play, engage and interact with the brand. They could even take these balls home that had dotted condoms hidden inside them, an apt take-away from a day well spent.

• The product became the hottest selling variant on moodsplanet.com.

• 3% increase in category volume, when the category itself de-grew by 2%.

• 6% increase in category value, when the category itself de-grew by 2%.

• Web Traffic on moodsplanet.com increased by 350%.

• The campaign was extensively discussed on social media.

• Most of all a conversation reserved for closed doors, became the talk of the town.