Spikes Asia
DENTSU INC., Tokyo / SONY MUSIC ENTERTAINMENT / 2018
Overview
Entries
Credits
Background
In Japan there is a ceremony of appreciating the full moon.
Especially, the Supermoon gains a lot media coverage.
Execution
We developed a App which activates only when the camera recognizes a full moon to play the promotional music video.
We created an experience as if viewers were watching a lunar concert from the earth.
Similar Campaigns
12 items