Cannes Lions

Moon Quality Glasses

DENTSU INC., Tokyo / INTERMESTIC INC. / 2017

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Overview

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Credits

OVERVIEW

Description

Team HAKUTO, the sole Japanese team competing for the world’s first private lunar exploration race “Google Lunar XPRIZE.”

The Zoff SMART eyeglass frame is made of ULTEM™ resin, which is light, flexible and heat-resistant special plastic material also adopted for HAKUTO’s lunar exploration rover.

Execution

The Zoff SMART HAKUTO model has been designed to be worn on the Moon.

But just like ordinary glasses, this model is also wearable on Earth.

In March 2017, Zoff released 1,000 limited models for the general public to experience the Moon quality.

Outcome

The glass frame passed three rigorous tests and proved its Moon quality

Anticipating a day where people travel to the Moon, Zoff released 1,000 limited model glasses.

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